Born in Guatemala, José has embraced a journey that has taken him from Spain, where he studied Audiovisual Communication, to the UK, and now to Sweden. Each move has shaped how he sees the world—through a lens of curiosity, creativity, and connection.

José is passionate about coffee, good books, and the power of personal stories to inspire and bring people together. Whether he’s working on a project or exploring a new idea, he values thoughtfulness, collaboration, and a sense of purpose. For him, the best work happens when creativity meets meaningful impact.