Fredrik is a dynamic and dedicated PR and communications expert with a talent for connecting people and ideas. His passion for communication began during his youth, when he discovered the art of storytelling through writing.

As a PR specialist at Ledarna, Sweden’s leading organization for managers, Fredrik takes pride in his role at the forefront of leadership development. He hosts webinars that explore the latest trends and topics in leadership, enabling managers to stay informed and inspired.

With a BA in communications, Fredrik started his career at international PR agencies in 2000, managing clients from various industries, including airlines, cell phone carriers, and e-commerce. His previous experiences include lecturing at Berghs School of Communications and freelancing for regional newspapers and radio stations.

Fredrik’s enthusiasm for connecting people and ideas, combined with his extensive experience in PR and communications, make him fit for the TEDxStockholm team.